Healthcare

Healthcare marketing in Passo Fundo and beyond

We help doctors and clinics get found by the people who need them, on Google, Instagram and in AI answers. Ads, content, video and websites work together while following CFM advertising rules.

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How we help doctors and clinics

Today’s patients search Google, check a doctor’s Instagram and read reviews before booking. Our team takes care of each touchpoint so your digital presence inspires the same confidence as your practice.

  • Ads that bring in patients

    Google campaigns for people searching for your specialty in your city, and Instagram and Facebook campaigns for people who do not know your work yet. Enquiries go straight to your clinic’s WhatsApp.

  • An Instagram profile that builds trust

    Planning, graphics and captions that explain your field clearly, show your practice and answer the questions patients bring to their appointments.

  • Videos filmed at your practice

    Ready-made scripts and quick filming sessions that fit your schedule. Videos featuring the doctor are the format that best connects with patients before their first appointment.

  • A medical website built for Google

    Specialties, accepted insurance plans, address and WhatsApp booking on a fast website, with SEO and GEO to appear on Google and in AI answers.

  • Google Maps profile

    A complete Business Profile with the right categories, photos and reviews, so your practice appears on the map when someone searches for your specialty nearby.

  • Your practice’s brand

    Logo, colours, prescription pads, business cards and signage with one consistent identity, from your lab coat to Instagram.

Medical advertising that follows CFM rules

Since 2024, medical advertising in Brazil has been governed by CFM Resolution No. 2,336/2023. It gives doctors more flexibility to communicate on social media while maintaining clear limits. Doctors remain responsible for what is published, so we never release an asset without your approval.

Every asset we create follows these guidelines:

  • The doctor’s name, CRM number and, when a specialty is advertised, RQE number on every asset.
  • No promises of results or guarantees of a cure.
  • No sensationalism, excessive self-promotion or comparisons with colleagues.
  • Patient images only with written consent and within what the resolution allows.
  • Educational language: content that explains, guides and shows the doctor’s work.

Healthcare marketing case studies

A look at the doctors who work with iodo and the projects we have delivered for them.

View all case studies
Paid media

Dra. Sara Vanazzi

Plastic surgeon in Porto Alegre: more than 4,000 new followers in 2026, at R$ 1.52 each in profile campaigns.
Paid media

Dr. Leandro Bortolon

Gynaecologist in Passo Fundo and Marau: more than 5,000 new followers in 2026 with Reels filmed at his practice.
Paid media

Dr. Luís Alberto Schlittler

Oncologist in Passo Fundo: 1,743 new followers with patient videos, live streams and podcast clips.
Paid media

Dr. Matheo Casagrande

Digestive surgeon: 509 new followers in just a few days, at R$ 1.87 each, with videos about treatment and hope.
Visual identity

Dr. Matheo Casagrande

Digestive surgery: the letter C wraps around a drawing of the digestive system, in petrol blue.
Visual identity

Dr. Luís Alberto Schlittler

Gastrointestinal oncology: a fine-line symbol that evokes the digestive system, in navy blue and beige.

Healthcare marketing FAQs

Yes. All our work follows CFM Resolution No. 2,336/2023, which has governed medical advertising in Brazil since 2024. Every asset includes the doctor’s name, CRM and RQE when a specialty is mentioned, makes no promises of results and is only published with the doctor’s approval.

Yes. The resolution allows paid ads as long as they follow identification rules and are not sensationalist. Well-structured campaigns bring patients from your city and region straight to your practice’s WhatsApp.

Both. We work with solo practices and with clinics that bring together several professionals and specialties, tailoring the communication to each one.

It is not required, but videos featuring the doctor usually build more trust than any graphic. iodo brings a ready-made script and films at your practice, taking up very little of your time.

Ads start bringing in enquiries within the first few weeks. Your website and organic Google rankings take a few months to build. That is why we usually combine both: one brings in patients now and the other builds your long-term presence.

Yes. iodo is based in Passo Fundo, at Rua Paissandu, 549, Centro, and works with doctors and clinics in the city and surrounding region, as well as professionals in other states. Meetings can take place at your practice, at the iodo office or online.

Talk to iodo

(54) 98101-7716

Contact formRua Paissandu, 549, Centro, Passo Fundo