Paid media
Dra. Sara Vanazzi
Plastic surgeon in Porto Alegre: more than 4,000 new followers in 2026, at R$ 1.52 each in profile campaigns.
The project
A plastic surgeon practising in Porto Alegre and the Serra Gaúcha region. The goal was to grow the right audience on Instagram and turn part of it into consultations.
What we did
- Instagram campaigns with videos of the surgeon herself driving people to her profile, to win followers in the region who are interested in her procedures.
- WhatsApp conversation campaigns for people who already knew her work.
- Constant rotation of videos, keeping live the ones that bring in followers at the lowest cost.
Some of the ads
More case studies
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Healthcare
Dr. Leandro Bortolon
Gynaecologist in Passo Fundo and Marau: more than 5,000 new followers in 2026 with Reels filmed at his practice.
Healthcare
Dr. Luís Alberto Schlittler
Oncologist in Passo Fundo: 1,743 new followers with patient videos, live streams and podcast clips.
Healthcare
Dr. Matheo Casagrande
Digestive surgeon: 509 new followers in just a few days, at R$ 1.87 each, with videos about treatment and hope.