Paid media
Império Móveis e Sofás
Facebook and Instagram ads that have led more than 8,000 people to message the store on WhatsApp, at less than R$ 10 per conversation.
The project
A store selling sofas, upholstered furniture, mattresses and custom furniture in Marau, also serving Passo Fundo and the surrounding region. iodo manages the brand and all paid media, with the store’s WhatsApp as the destination of every ad.
What we did
- Facebook and Instagram campaigns optimised for WhatsApp conversations, targeting Marau, Passo Fundo and the surrounding region.
- Videos and graphics for each product line (custom sofas, box spring beds, kitchens and seasonal offers), tested continuously to keep the cost per conversation low.
- Creation of the Império Móveis e Sofás brand, applied to the storefront, product tags, uniforms and promotional items.
Some of the ads
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