Paid media
Sonatta Condomínio Club
A residential lot launch in Passo Fundo: 354 WhatsApp conversations with prospective buyers from Facebook and Instagram ads.
The project
A high-end gated community of residential lots in Passo Fundo, 100 metres from Avenida Brasil, sold by JE Imóveis. The challenge was to put the launch in front of people able to buy and bring them into a conversation with the sales agent.
What we did
- WhatsApp conversation campaigns with aerial videos of the land, the location and the club entrance.
- Video campaigns to introduce the development to more people in the city and feed remarketing.
- Monthly reports by type of creative, with the budget going to whatever brings in conversations at the lowest cost.
Some of the ads
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