Visual identity
Tratos Leilão de Máquinas
A brand for a heavy machinery auction company in high-contrast green and orange, designed for billboards, trade shows and uniforms.
Brand colours
- #006634
- #F28C00
The project
A heavy machinery auction company that needed a strong brand, legible from a distance and recognisable on the road, at trade shows and in the yard.
What we did
- A logo in wide letters with the O turned into a symbol that also works on its own on banners.
- Green and orange in high contrast, the colours of the fields and the machines.
- Applications on billboards, office walls, trade show booths, uniforms, caps, ID badges, business cards, mugs, key rings and pole banners.
The brand in use
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