Visual identity

Lorenzato Imóveis

A new brand for the real estate firm: a symbol built from the letter Z in a continuous line, in blue and orange.

Industry
Real Estate
Services
Visual Identity
Lorenzato Imóveis

Brand colours

  • #2B3787
  • #FF6600

The project

A real estate firm in Passo Fundo that needed to modernise its brand for its property listings, signs and social media.

What we did

  • A symbol built from the letter Z in a single continuous line, which also works as an app icon and profile picture.
  • Brand guidelines with primary and secondary versions, clear space, minimum size, positive and negative versions and usage rules.
  • Cocogoose typography and a blue and orange palette.
  • Applications on banners, ID badges, letterhead, business cards and key rings.

The brand in use

Visual identity for Lorenzato Imóveis
Visual identity for Lorenzato Imóveis Visual identity for Lorenzato Imóveis
Visual identity for Lorenzato Imóveis Visual identity for Lorenzato Imóveis Visual identity for Lorenzato Imóveis

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