Visual identity
Alfa Nano Brazil
Nanotechnology for agriculture: an alpha symbol in green with yellow lines that connect farming and technology.
Brand colours
- #006332
- #F9A631
The project
A company applying nanotechnology to agriculture that needed a brand able to speak to farmers while conveying innovation.
What we did
- A symbol based on the organic, continuous shape of the letter alpha, evoking cycles, evolution and sustainability.
- Parallel yellow lines representing technology, data and efficiency, connecting the physical and the digital.
- Brand guidelines with primary and secondary versions, clear space, minimum size, positive and negative versions, Nerik and Good Times typefaces and usage rules.
- Applications on billboards, vehicle wraps, uniforms, caps, mugs, ID badges, key rings and wind banners.
The brand in use
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