Visual identity
Garden Inn Condomínio
Brand for the Garden Inn residential community: four letters N that turn into leaves, in green and black, from construction hoardings to sales materials.
Brand colours
- #236432
- #231F20
- #FFFFFF
The project
A residential community by Incoben that needed a brand connected to nature and family life, strong enough for construction hoardings and elegant in sales materials.
What we did
- A symbol made of four letters N stylised as leaves. In symmetry, they evoke family and community, and the point where they meet in the centre suggests a horizon.
- Inspiration from tulips, a green and black palette and a combination of three typefaces: Rebellion, Glorion and Altone.
- Versions for light, dark and green backgrounds, a graphic pattern made from the symbol and slogan suggestions.
- Applications on hoardings, folders, notebooks, mugs, T-shirts, flags and planters for the sales centre.
The brand in use
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