Visual identity
BesoftOne
A bee inside the letter B, in purple and yellow, applied in the office, on uniforms and on stationery.
Brand colours
- #4B0BC4
- #F5C400
What we did
- A symbol with a bee drawn inside the letter B, easy to remember and recognisable at small sizes.
- High-contrast purple and yellow as the brand colours.
- Applications on office walls, uniforms, mugs, ID badges, business cards and mouse pads.
The brand in use
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