Visual identity

Carol Tarouco

A minimalist brand for an image and style consultancy: the initials C and T drawn from a clothes rack.

Industry
Services
Services
Visual Identity
Carol Tarouco

Brand colours

  • #666666
  • #FFFFFF

The project

An image and style consultancy that called for a discreet, sophisticated brand, in keeping with the consultant’s own work.

What we did

  • A symbol with the initials C and T in fine lines, inspired by a minimalist clothes rack.
  • Champagne & Limousines typography and grey as the brand colour, with versions for light and dark backgrounds.
  • Applications on clothing labels, shopping bags, tags, shop windows and the storefront.